Your monthly download limit is allotted by calendar month. This means that your allowance runs from the first day of the month (not the day your account is activated), and ends on the last day of the month. So if you start your subscription on the 28 July, then your limit ends on the 31 July and refreshes on the 1st August.
*Your subscription calendar is refreshed using Greenwich Mean Time (GMT) - so your limit may refresh earlier or later depending on the part of world that you are located. Please contact us if this is an issue!*